Jewells
London Jewells 1978
30 years ago, prompted by my interest in people's attitude to photography, I posted an image of myself to all those with my surname in the London phone directory, sharing the same surname merely as an introduction, and asked for one in return.
I then printed a poster of the response, and posted it back to them, which in turn prompted photos from those that hadn't previously replied. Next I posted an image of myself to a similar amount of Jewells found in USA phone directories in order to make a comparison.
In 2009 I used my surname to make a study of current and past portraiture on the internet. The film contains some 2,800 files titled and presented in alphabetical order and edited to imitate the aspect of multitasking on a computer screen.